About Us

Selle began as a rash idea in my bedroom after I lost yet another lip liner… again. I kept thinking, there has to be a way to attach this to something I’ll never lose — like my phone.

One sketch, a 3D-printed sample, and seven months of trial, error and tears… the Liné Case was born.

At Selle, we’re here to solve a problem so many of us know too well:
the wandering lip liner that’s never where you last put it.

Our design blends aesthetic with real functionality — a simple, elegant solution to a completely avoidable frustration.

A Message From the Founder <3

I wanted to create something that solved a universal problem — the lost lip liner. Thank you for supporting me and my business. I’m genuinely just a girl who loves a good lip combo and decided to take a risk, cry a little, and create something that makes your day-to-day life feel easier and more effortless.

This is only the beginning - I have so many more beauty problems to solve - and I cant wait to build them with you✨